Speeding: No-One Thinks Big Of You

Cambridgeshire County Council Road Safety Officers have launched a new campaign targeting young male drivers who speed. 

The campaign, titled 'Speeding: no-one thinks big of you', is inspired by a similar campaign in Australia and aims to use peer pressure in a cheeky, subtle way to reduce young male driver and female passenger casualties. 

Given the target audience, the campaign centres around information, advice and discussion on the Road Safety Team Facebook page and Twitter feed. 

This will be accompanied by posters, featuring students from Huntingdonshire Regional College, which depict young females waving their little fingers, 'pinkies', at guys who are speeding or driving dangerously to show off. 

Local Cambridgeshire County Councillor Andy Pellew said; "It's encouraging to see the County Council taking the issue of speed seriously but there is a great deal of work still to do to make our roads safer, especially for young people who are disproportionately victims of this kind of crime.

The target of this campaign is the young male driver, the aim is to give their passengers the confidence to tell their friends to slow down. Let's hope, with the high numbers of young people attending CRC and the Manor this new approach is successful."

Matt Staton, Road Safety Officer for Cambridgeshire County Council, added:  "The aim of this campaign is to encourage teenage girls to tell their boyfriends/friends when they don't like their driving and show they are not impressed.  We also want to make young male drivers aware that they don't impress people when they show off in their cars."