Thursday 3 March 2011

Personal Travel Planning in King's Hedges

A Travel Planning Project has recently completed in King's Hedges whereby residents could opt to have a personal travel plan drawn up with the aim of increasing their usage of sustainable transport.


The results showed that use of sustainable transport increased by 35% - against a national average of only 11% - after the plan was drawn up by the researcher. This is a very encouraging figure!

The results for the survey, including an evaluation report from an earlier trial in Orchard Park are attached.

Of course it's always difficult to tell in the short period of a study like this if we are really looking at a change in peoples attitudes towards the use of sustainable transport or that people are just doing something to make themselves look good in front of the researcher or for the various free gifts on offer.

It's a shame that studies like this are being done at the same time as the Conservative-controlled County Council is eliminating bus subsidies across Cambridgeshire - there seems to be little point in encouraging people to use public transport if you're then going to take it away!

If you'd like to read about the survey then the website is here.



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